Amazon’s brand registry platform cross checks brand names with GS1’s GEPIR database as a method of proof of brand ownership. If you try to list a product on Amazon and you see this error code then you have entered a registered brand name with a GTIN not linked to that brand name on GEPIR. There are two ways this can happen: either you are listing a branded item and using your own GTIN or your company is brand registered and the GTIN you are using isn’t being licensed directly from GS1.
There are a number of possible solutions to work around this error code when listing your product.
1. If you are trying to list a branded item, please use your own company name in the “brand” field and instead put the item’s brand in the product description. This will circumvent Amazon searching GEPIR at all.
2. If your company is using Amazon’s brand registry platform you will need to prove brand ownership. One of the ways Amazon does this is by checking your brand’s GTINs on GEPIR. We strongly recommend that if your brand qualifies to use the brand registry platform that you source your barcodes from GS1 directly. However there are some other possible methods to prove brand ownership if you do not want to go to GS1:
a) A letter from the manufacturer or brand owner (you) stating that the barcode is valid for use with this product
b) Photos of the product with your barcode on the packaging
c) A letter of affiliation from India Barcodes