EAN & UPC barcodes – which format to use on your products

We supply both UPC-A (Universal Product Code) and EAN-13 (International Article Number) formats of our GTINs in every one of our  packages. EAN & UPC are merely two formats of barcodes, the EAN-13 being a superset of UPC-A, meaning the vertical lines/symbology are the same.  Both formats are visually and numerically identical and recognised worldwide by scanning software. The main point of difference is that habitually the USA and Canada use the UPC format and the rest of the world including India, Europe and the UK use the EAN format. When choosing your image we suggest that you consider your target region and select the most widely used format for that region however as we’ve mentioned, both are recognised on a global scale.

NOTE: We have had some rare cases of mis-scanning due to scanning software used by one of our customer’s retailers dropping the leading zero in the code. If your retailer is having problems scanning the EAN format code then please tell them to update their system to use the 12 digit UPC format instead – this should solve the scanning issue. Similarly, if the scanner is not scanning the UPC format, advise your retailer to update the information to use the 13 digit EAN format.